Public Relations Case Studies: Selection and Analysis (Third Edition)

Author: Zhang Yansong
Publisher:
Publish Date: 2006-05-01
Features: As someone once said: If the Coca-Cola Company's factories around the world were burned down by fire overnight, the headline news of major global media the next day would be: major banks around the world rushing to lend money to it. This book emphasizes the innovativeness, applicability, operability, strategic value, and skillfulness of the selected cases. It adds newly selected experiences from major brands in public relations in recent years. Each case is a classic example, combining various public relations methods and reflecting the cutting-edge level of public relations practice, giving readers a fresh perspective. May this book continue to serve as supplementary teaching materials and training resources for public relations courses in higher education institutions, helping friends better master the field of public relations.