International Communication Studies Curriculum

Author: Cheng Manli
Publisher:
Publish Date: 2006-04-01
Features: This book is a textbook suitable for undergraduate teaching and can also serve as a reference for graduate students studying international communication. Starting from the basic concepts, fundamental theories, and disciplinary attributes of international communication, the book systematically elaborates on the subjects, content, means, audiences, and effects of international communication. Through extensive case analysis, it summarizes ands the general patterns and characteristics of international communication. The book is rich in content, innovative in format, and offers unique perspectives, making it suitable for students taking "International Communication" courses. It will also be beneficial for a broad readership interested in international communication issues. The book attempts to define the basic concepts, fundamental theories, and disciplinary attributes of international communication, summarize and the general patterns and characteristics of international communication phenomena through observation and analysis, and provide valuable references for China's international communication practice. At the same time, it aims to contribute to the establishment of the international communication discipline system.