E-commerce Basics Tutorial

Author: Jiang Xuping
Publisher:
Publish Date: 2005-02-01
Features: This book highlights the business characteristics of e-commerce in its content, comprehensively introducing e-commerce technologies in their applications within enterprises, between enterprises and consumers, and in supply chain management, customer relationship management, e-commerce law, etc. The technical aspects are only briefly explained to give learners a general understanding. In terms of business content, in addition to emphasizing theoretical aspects, it emphasizes the specific applications of e-commerce through numerous cases and operational methods. In terms of writing style, it emphasizes simplicity and depth, deepening learners' understanding of e-commerce operations through comparisons between traditional business methods and e-commerce methods. The purpose of this book is to help learners gain a comprehensive understanding of e-commerce; to help learners understand and master basic e-commerce application methods, such as website planning, customer acquisition, customer service, electronic procurement, and logistics system design; and to help learners, especially those in science and engineering fields, learn to view and analyze business activities from a holistic perspective of business operations, rather than solely from the perspective of a technical professional.