Introduction to Modern Enterprise Management

Author: Sun Yimin, Yang Jie, Editors
Publisher:
Publish Date: 2005-03-01
Features: This textbook is specifically designed for science and engineering majors in ordinary universities. It covers topics including modern enterprises and management, modern enterprise organization and culture, modern enterprise technological innovation and product development, modern enterprise production management, modern enterprise quality management, modern enterprise marketing management, modern enterprise human resource management, modern enterprise cost management, modern enterprise financial management, and an introduction to management information systems. It has the following characteristics: First, it helps students build a comprehensive and systematic understanding of the overall management and branch systems of company-based enterprises through learning. Second, the content of each chapter revolves around the management of modern enterprises—company-based enterprises, with up-to-date and practical content closely related to the actual situation of Chinese enterprises. Third, each chapter includes detailed case studies, discussion questions, and exercises to guide students in mastering key points and facilitate use by both teachers and students. This book can serve as a textbook for engineering majors in ordinary universities, as well as a training manual and self-study reference for corporate technical personnel and managers.