Brand Marketing Nine Models

Author: Zhu Xinghai
Publisher:
Publish Date: 2006-05-01
Features: Highly recommended by Fang Xingdong, Chairman of Blogcn. This book proposes the most suitable brand marketing shortcuts for the challenges faced by small and medium-sized growing enterprises, helping them avoid detours. With a unique perspective, it focuses on brand marketing methods as the core and marketing cases as the surface, standing out among numerous marketing books in China. Therefore, this book is worth reading for a wide range of marketers and planners. Based on finding the most suitable brand marketing strategies for small and medium-sized enterprises, it offers many insightful views on brand operations and the strategic and technical issues of marketing. The book is divided into nine parts, including leveraging momentum, resource exchange, outnumbering opponents, scaling replication, apparent contradictions, making a big fuss, creating differentiation, winning with low prices, and safe following, accompanied by analyses of 2005's most influential business cases such as Dae Jang Geum, Super Girl, and Spring Airlines. This book is suitable for readers who already have a strong brand awareness but struggle to find the right methods.