Event Planning and Speech Writing

Author: Huang Fusheng
Publisher:
Publish Date: 2006-01-01
Features: Supermarket openings vary in size, ranging from large, medium, to small, and are comprehensive, open-air stores that sell daily necessities, food, and home appliances. Their nature includes chain stores, wholly-owned enterprises, joint ventures, and more. Given that large supermarkets have now become the main framework of urban commercial structures, there are many new openings, and the celebrations are diverse. This primarily introduces the preparation work and routine processes for the opening ceremonies of large supermarkets. Medium and small supermarkets can adapt and select according to proportion, feasibility, or needs.
I. Organizational Preparation
Large supermarkets have a rigorous organizational system with numerous branches, typically including departments such as Human Resources, Customer Service, Logistics, Health and Quality, Loss Prevention, Engineering and Maintenance, Public Relations, Operations Control, Security, Manufacturer Promotion, Cashiering, Pricing, Fast-Moving Consumer Goods (FMCG), Textiles, Home Appliances, Food, Translation, Art and Design, and Publicity, among others. The opening ceremony requires coordination and collaboration among these departments, led by the Publicity Department. One important aspect of this collaboration is to introduce the supermarket's range of services to customers and consumers through their organic participation in the event, thereby expanding influence and attracting consumer groups. Service departments that directly interact with customers can showcase their teams on the stage, such as through staff uniform parades, which highlight departmental features and employee charisma through steps, poses, and different apron colors. For example, the Fresh Produce and Prepared Food sections of the Food Department can perform with distinctive presentations: orange aprons for prepared food, blue for fish and seafood, red for raw meat, white for bread or other baked goods, and green for fresh fruits and vegetables. After each performance, their representatives can introduce the scope of their services and business philosophy.
If the ceremony includes a lucky draw, every detail of the prize setup and distribution must be carefully considered. For instance, prizes can be divided into first to sixth prizes: 1 first prize, 2 second prizes, 6 third prizes, 10 fourth prizes, 20 fifth prizes, and 30 sixth prizes. If the first prize is a smartphone, coordination with the Home Appliances Department is necessary for arrangement. Other prizes must also be assigned to the relevant departments.
Regarding the selection of lucky draw numbers, the first 300 attendees can receive printed redemption cards, and their main tickets can be cut and placed in a draw box, while their matching (secondary redemption tickets) are kept by the customers. During the event, representatives or supermarket leaders can draw the different prizes one by one.
The selection and rehearsal of singing, recitation, and game performances require input from all departments, ensuring everyone contributes their talents. Additionally, impromptu games for customer participation can be arranged, such as "Eating Cake": Three people form a line on stage, with one facing the audience and seated motionless. The second person feeds them cake from behind, while the third covers the second person's eyes with both hands. If three teams compete simultaneously, the team with the most accurate feeding wins.
To symbolize the opening day as the supermarket's "birthday," cutting the cake takes on a celebratory meaning. During the ceremony, a cake-cutting segment can be arranged: If the supermarket opens on a day in May, customers born in May from different age groups can be invited to assist staff in cutting and eating the cake. Sharing the deliciousness deepens consumers' understanding of the supermarket's opening. The large cake must be prepared in advance, requiring collaboration from the Food Department and others. The General Manager's opening speech, the host's transitions, whether to collaborate with a celebration company, invite media for promotion and photography/video, and other preparations must also be considered and arranged early.
The opening time can also be determined based on specific circumstances, typically starting at 11:18 AM.
II. Venue Preparation
The square in front of the supermarket is usually the main venue for the ceremony. Venue decoration can enhance the celebratory atmosphere. The Art and Design Department has an advantage in this regard, such as creating and hanging banners with phrases like "Congratulations to ×× Supermarket for a Grand Opening." Collaboration and coordination among other departments are also essential, including the installation and proper use of sound equipment, the construction of the platform, and support from the Home Appliances and Engineering Departments. Celebration companies or entertainment groups can also be involved in preparations, including hanging congratulatory banners, setting up arches, releasing balloons, or performing drum music or lion dances.
III. Key Speech
Below is a draft for the General Manager's speech for selection and use.
Respected leaders, distinguished guests, and dear customers,
Good morning! Today marks the grand opening of our Faraway Supermarket's Tianti Store. My heart is as excited as that of all our employees! On behalf of Faraway Supermarket's Tianti Store, I would like to express our heartfelt gratitude for your presence. At the same time, I extend my sincere thanks to the government leaders, friends from all sectors of society, and our partners who have long supported our development. I also pay the highest respect and warmest regards to all the preparatory staff and employees of our sister stores!
The Tianti Store covers an area of 10,000 square meters and is a composite commercial supermarket integrating shopping, leisure, entertainment, and dining. Its unique geographical location holds immense business potential and development opportunities. Since its preparation, the Tianti Store has stood at the forefront of the times, leveraging its unique understanding of the retail industry, innovative spirit, and strong execution capabilities. Through "going out and bringing in," we have adopted the operational models of multiple chain supermarkets in leading economic, cultural, and consumer trend-setting cities like Shenzhen, Guangzhou, and Shanghai. Combined with our own unique and delicate experiences, understanding, and refinement of daily life, we have strived to meet the higher-level consumption needs brought about by social development with a brand-new business model.
The Tianti Store boasts elegant exterior decorations and warm interior design. Equipped with a central air conditioning system, advanced information systems, escalators, and elevators, it provides customers with a comfortable shopping environment and convenient consumption space. It is a large-scale store integrating modernity, intelligence, informatization, and multifunctionality, serving as a perfect destination for modern life and fashion experiences.
The opening ceremony covers the first to third floors of the Tianti Store, with the basement serving as a large parking lot. Beyond meeting customers' shopping needs, we have added a café and specialty dining services, placing greater emphasis on customers' spiritual enjoyment. This allows consumers to experience a new sense of fashionable shopping and fulfill the modern urbanites' continuous pursuit of spiritual fulfillment, reflecting the modern urbanites' consumer philosophy of "health, fashion, and science."
We will continue to provide our customers with more perfect, all-around services with a fresh approach. The opening of the Tianti Store is a further practice of Faraway Supermarket's business philosophy, including "Creating Value for Customers," "Everything You Need at Faraway Supermarket," "Saving More at Faraway Supermarket," and "Saving and Being Safe."
The opening of the Tianti Store will:
- Enhance Faraway Supermarket's market share and overall competitiveness in the market.
- Further expand sales and contribute more taxes to the state.
- Improve our chain management capabilities, expand the company's scale, and drive the rapid development of related industries.
- Advance the retail industry in our city to a new level.
- Help manufacturers sell more products, allowing them to profit while saving customers money.
- Make shopping more convenient for the public, bringing Faraway Supermarket closer to people's daily lives and making it an indispensable assistant, thereby improving people's living standards and quality.
The opening of the Tianti Store has also created over 1,000 job opportunities, contributing to the reemployment program.
We are constantly striving and pursuing excellence. Today's opening marks a new starting point. With our unique business philosophy, advanced management model, and outstanding corporate culture, we will confidently lead the fierce market competition, embracing new opportunities and challenges with a fresh attitude!
Once again, I extend my heartfelt thanks to the leaders, guests, and customers who have supported our cause! Wishing Faraway Supermarket's Tianti Store a grand opening! May all our guests thrive and flourish! Thank you!
General Manager of Faraway Supermarket's Tianti Store
Date: [Year] [Month] [Day]
IV. Main Ceremony Procedures
1. The Assistant General Manager announces the start of the ceremony.
2. Colorful balloons are released.
3. Leaders and guests are introduced.
4. The senior leader performs the ribbon-cutting ceremony.
5. The General Manager delivers a speech.
6. Cultural performances, games, and lucky draw activities are interwoven. Meanwhile, the store opens for business.
(Huang Fusheng) P39-42