Precision in Action: Focusing on Marketing Transformation for Customers

Author: Baoli Jia Consulting
Publisher:
Publish Date: 2004-11-01
Features: A hybrid management tool combining Eastern and Western approaches. Since the beginning of the new century, the crude marketing model has been rejected by customers. Moreover, with increasingly fierce commercial competition and breakthroughs in information technology, the marketing industry has been facing a structured transformation in both theory and practice: a leap from traditional, mass, and rough methods to in-depth, segmented, and precise models. From now on, customers are no longer abstract consumers of products and services but individuals with distinct characteristics. For businesses and operators, only by accurately grasping customer features and needs and efficiently designing and executing precise action strategies can they survive in the competitive environment. The precise actions that gather customers will become the new law of marketing after the transformation. This book provides Chinese enterprises with a set of effective precise action concepts and methods, incorporating numerous detailed cases and cutting-edge insights. Reading it will undoubtedly benefit you greatly and help you continuously create new marketing miracles!