Broadcast Media Management Science

Author: Jiang Qinning
Publisher:
Publish Date: 2004-02-01
Features: In China's broadcasting industry, there are many capable individuals with theoretical thinking and management experience. However, the station directors in office are often so overwhelmed by their demanding daily tasks, numerous meetings, and essential social engagements. This book aims to help station directors, directors, and heads grasp the overall framework of broadcasting media management in the shortest possible time, providing them with valuable assistance; to offer necessary reading materials for young students aspiring to work in broadcasting; and to provide a workable reference for all individuals engaged in or concerned with broadcasting media management. The development of broadcasting media management practice is rapid, and the differences across regions are vast. If a comprehensive approach were insisted upon, this book might never be completed.