Newly Edited Enterprise Management (Fifth Edition)

Author: Chen Wen'an, Mu Qinggui
Publisher:
Publish Date: 2006-01-01
Features: This book is divided into five parts. The first part explains the basic principles of enterprise operation. The second part covers business strategy and orientation, international operations, business decision-making and planning, pricing and promotional strategies. The third part discusses enterprise production organization and control, lean production, network technology and optimization, human resource management, logistics control principles and methods, material requirements planning and manufacturing resource planning, and the application of computers in MRP and MRP II. The fourth part elaborates on enterprise technological innovation, new product development, computer-aided design in new product development, quality management and quality certification, equipment selection, evaluation, and total productive maintenance (TPM), as well as enterprise asset assessment theory and methods. The fifth part provides a comprehensive explanation of the theory and application of the enterprise financial and cost information management system based on the 2001 "Enterprise Accounting System." The content of this book is novel, well-organized, highly operational, and practical. It is suitable for postgraduate and undergraduate students in finance, economics, and science and engineering disciplines, as well as for teaching needs of management training programs and executive research seminars organized by business administrative departments. It can also serve as teaching material for adult colleges, distance education in enterprise management, and self-study purposes.