Author: (USA) Leyman
Publisher:
Publish Date: 2006-03-01
Features: This book is designed for marketing managers who are responsible for the daily management of a single product or service, or for a group of closely related product lines. It covers all aspects of a product manager's daily functions, and you can also see how the role of a product manager changes with the market. This book can be used as a textbook for product management courses for MBA students and graduate students, and is also a convenient and practical reference book for product managers.
Product Management (4th Edition)
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