Corporate Culture Shaping: The Evergreen Vine of the Enterprise

Author: Wei Jie
Publisher:
Publish Date: 2002-07-01
Features: Regardless of how diverse the definitions of "corporate culture" may be, it is certain that a company without culture, though it may flourish for a time, cannot escape a short lifespan and will never become a century-old enterprise. For this reason, when facing the successful experiences of top-tier international giants, we deeply realize that what our own company lacks is culture. This book is the third in Wei Jie Professor's series on corporate issues. As an economist well-versed in real-world business problems, the author analyzes the core content of corporate culture construction from fresh perspectives such as operations, management, and systems, and clarifies some misguided perceptions people have on the topic, transforming "corporate culture" from abstract to concrete. This book, along with the author's previously published works Corporate Institutional Arrangements and Corporate Strategic Choices, forms a trilogy, embodying the intellectual essence of Wei Jie Professor's years of in-depth research on corporate issues.
[Editor's Recommendation] Regardless of how diverse the definitions of "corporate culture" may be, it is certain that a company without culture, though it may flourish for a time, cannot escape a short lifespan and will never become a century-old enterprise. For this reason, when facing the successful experiences of top-tier international giants, we deeply realize that what our own company lacks is culture.