Advertising creative expression

Author: Hu Chuanni
Publisher:
Publish Date: 2005-01-01
Features: To succeed, advertisers cannot avoid a struggle of strength or a competition of wit. The book "Advertising Creative Expression" will surprise you, as it focuses on the aspect of thinking training, making the younger generation smarter and accumulating the power of their minds for the upcoming competition of wit. Another surprise this book offers is that it breaks the mystique and limited scope of figurative thinking, helping you to be versatile and adaptable with the help of words, thereby breaking the ice and opening the way for systematic creative thinking training.