E-commerce Basics (Assistant E-commerce Professional Level)

Author: Yu Peng
Publisher:
Publish Date: 2006-01-01
Features: E-commerce, as a new interdisciplinary field integrating information science, economics, management, law, and other disciplines, has broad applications and urgent talent demand in the national economic construction, finance and commercial circulation, production and services, as well as various social activities in the information-based society of the new century. This book is compiled based on the "National Professional Standard for E-commerce Practitioners (Trial)." It systematically explains the basic concepts of e-commerce, the various technologies required to implement e-commerce, e-commerce security measures, payment methods for e-commerce transactions, legal regulations for e-commerce, foundational knowledge of online marketing, and relevant knowledge of logistics distribution. Corresponding exercises are provided at the end of each chapter. The book is comprehensive, highly practical, and targeted, closely aligning with China's current professional qualification certification examination system. It is suitable as a textbook for majors such as e-commerce, international business, computer science, financial management, and logistics management in higher education institutions, as well as a reference book for managers, business professionals, and technical personnel engaged in practical work.