Introduction to the Economics of the Global Television and Film Industry

Author: Colleen Houghkins, Stuart MacFadyen, et al.
Publisher:
Publish Date: 2004-01-01
Features: This book is a work aimed at non-economics professionals discussing the contemporary global television and film industry. It examines trade, public policy, and business strategy issues in the film and television industry using the principles of microeconomics. Global Television and Film is a work aimed at non-economics professionals discussing the contemporary global television and film industry. This book employs the principles of microeconomics to examine trade, public policy, and business strategy issues in the film and television industry. Are cultural products merely entertainment commodities? Why does the United States dominate the global film and television industry? On such core issues in the study of the film and television industry, this book provides readers with an economic perspective that has not been given sufficient attention in previous research. This book offers a systematic and structured analytical tool from microeconomics: by analyzing the economic and cultural characteristics of film and television product trade, readers can better understand the operating mechanisms of the global film and television market and evaluate public policies and international communication issues related to the film and television industry. This book compiles 10 years of research results from three professors at the Cultural Industries Research Center (CIRC) of the Marketing, Industrial Economics, and Law Department at the University of Alberta's School of Business. The three professors come from the United Kingdom, Canada, and Australia. The multinational background of the authors ensures that this book not only has a global perspective in theoretical analysis but also includes rich case studies from the global film and television industry.