Challenge China's 8 New Marketing Challenges

Author: Qu Yunbo
Publisher:
Publish Date: 2005-01-01
Features: The case studies selected in this book have won numerous awards, including the First China Enterprise Top Ten Planning Case Award, the Second China Enterprise Planning Case Gold and Silver Awards, the Gold and Silver Awards of the Third China Planning Conference, the Gold Award of China Advertising magazine in 2004, the China Outstanding Marketing Case Award, the Gold and Silver Awards of the First China Planners' Annual Meeting, the "China Advertising Yearbook" Top 50 Creative Advertising Works, the China Advertising Festival Awards, the Bronze Award of "Guangzhou Daily," the Gold Fleet Award of "Shenzhen Special Zone Daily," and the China Marketing Case Innovation Award. This book provides a detailed and comprehensive introduction to new marketing theory tools. It contains many practical tools and real-world experiences, which are often lacking in many marketing professional books. After reading this book and following the new marketing philosophy, many people are expected to compose more wonderful success marketing symphonies! — Chairman Yao Zhongliang of White Elephant Group
This book is filled with experience, practice, vitality, and inspiration, guiding numerous marketing professionals forward. It is highly practical for corporate marketing and brand planning, offering unique perspectives, making it a rare and excellent book. — General Vice President Yan Xu of Qingdao Beer Group
The era of winning through a "trick" in marketing has passed. Today, we have entered the era of systematic marketing competition. The speed, intensity, depth, breadth, and efficiency of marketing innovation are becoming important parameters for measuring the value of a company or brand. "Challenging China's 8 New Marketing Problems" combines theory with practice and analyzes practical case studies, opening up a new marketing perspective for Chinese marketing professionals. — Vice President Yu Yaocang of Guangdong Galanz Group
This book is a compilation of Zhu Yutong's five years of theoretical practice and application of "new marketing." Many of the marketing methods in this book are not found in other books I have read. These methods have been successfully validated through collaboration with Huaxia Great Wall Winery. I believe I am not just an author's work but can be considered a masterpiece that combines Chinese marketing theory and practice. — General Manager of Huaxia Great Wall Winery, General Manager of China National Food and Tobacco Group, and General Manager of Huaxia Great Wall Winery, Lian Qing
The book skillfully combines theory and practice without lacking interest. It is indeed an excellent read, a must-read for Chinese marketing professionals, and a reference book for new marketing in China. — Executive Vice President Yang Xin of "China and Foreign Management" Magazine
The book is divided into nine chapters, mainly including: Traditional Marketing Facing Challenges, Which is More Useful—Strategy or Tactics, How to Build an Excellent Brand, The Path of Channel Transformation, and How to Win the True Terminal.