Sales Representative Handbook

Author: Gong Yi, Liu Yanan / Country: Mainland China
Publisher:
Publishing Date: 2003-08-01
Features: This book is written from the perspective of retail sales assistants, considering their needs and roles. Its structure aligns with the current trends in specialized sales management. For new sales assistants, it serves as an introductory textbook that helps them quickly adapt to their roles and responsibilities. For experienced sales assistants, it can be used as a reference for self-improvement to enhance their professional skills and work quality. Additionally, due to its standardized and systematic nature, it is also a practical training manual for business owners and store managers to build, train, and manage their sales teams.
The book is written from the perspective of sales assistants, introducing the correct mindset, professional attitudes, behavioral guidelines, and daily work procedures they should follow. It also elaborates on the practical methods and skills that sales assistants in self-service stores, counter sales, and supermarkets must master due to their work requirements. It provides insights and approaches for product display and promotion execution. This book not only guides sales assistants but also serves as a practical training manual for business owners and store managers to build, train, and manage their sales teams.