Psychology Principles and Applications - (Management Category)

Author: Wang Jie
Publisher:
Publish Date: 2006-07-01
Features: This book is divided into two parts. The first part is the General Psychology section, serving as the foundational theory part, including sensation, perception, and memory; thinking, imagination, and attention; emotions, feelings, and will; mental health; personality tendencies; and personality psychological characteristics. The second part covers the main application areas of psychology, specifically consumer psychology and management psychology. In the consumer psychology section, it includes consumer psychology; price and consumer psychology; product names, trademarks, packaging, and consumer psychology; and advertising and consumer psychology. In the management psychology section, it covers perception, human nature and management, motivation theory and management; interpersonal relationships; group psychology and management; and field psychology. This book integrates psychological foundational theory with practical applications, representing a reform in the arrangement of teaching content and an innovation in the format. The applied psychology section features case introductions, case analyses, and case training explanations, which elucidate psychological knowledge and principles, along with numerous comprehensive exercises to cultivate students' practical application skills and innovative thinking, thereby facilitating teaching. This book can serve as a textbook for universities and colleges, as well as a reference book for psychology enthusiasts.