Service Management: Operations, Strategy, and Information Technology (3rd Edition)

Author: Fitzsimmons
Publisher:
Publish Date: 2003-04-01
Features: Service permeates every aspect of people's lives, such as meal services and emergency services. Our own welfare and the welfare of the entire economy are built on a service foundation. Manufacturing and household activities are essential, but the food and products we consume are always limited; however, the desire for experiential services is unlimited. This book series is a classic in American management textbooks, known for its broad content and meticulous analysis, enjoying a high reputation abroad. It announces the arrival of the era of the experiential economy in service management research, covering the connotation of service, competitive strategy, the construction of service enterprises, service operation management, and striving for world-class service. The book emphasizes the integration of theory and practice, supplemented by numerous case studies and exercises to deepen readers' understanding of the knowledge. It is suitable as a textbook for graduate and undergraduate students in business administration, as well as a valuable reference for corporate management executives and service management researchers.