Tour guide business

Author: Li Ruiling
Publisher:
Publish Date: 2006-06-01
Features: This book is one of the "11th Five-Year Plan" teaching materials for higher education tourism management programs. It systematically elaborates on the qualities, knowledge, and skills that qualified tour guides should possess. The book is divided into three main parts:
Chapter 1 and Chapter 2 cover foundational theories, primarily introducing the concepts of tour guiding services and tour guides.
Chapters 3 to 9 focus on tour guiding practices, mainly including tour guiding procedures, group-leading skills, psychological service skills, tour guiding language, simulated presentations, handling common problems and accidents, and addressing individual traveler requests.
Chapter 10 covers related knowledge of tour guiding business. As a textbook for tourism management programs, this book emphasizes both professional requirements and teaching characteristics during its compilation, striving to integrate theory with practice while highlighting application and innovation. It can serve as a teaching material for tourism management programs in higher education institutions, a training manual for the tourism industry, and a reference book for tour guides.