Strategic Management

Author: Li Qun
Publisher:
Publish Date: 2006-06-01
Features: Strategic management focuses on researching how enterprises can create and maintain competitive advantages in a fierce and changing business environment to achieve long-term survival and continuous development. The content of this book includes: introduction to strategic management, corporate vision, mission, and goals, analysis of the external environment of the enterprise, analysis of the internal environment of the enterprise, corporate overall strategy, business unit strategy, corporate functional strategy, selection of corporate strategic plans, implementation of corporate strategy, evaluation and control of corporate strategy, and other core content. In addition, to meet the needs of contemporary strategic management practices, this book has added new content such as corporate mergers and acquisitions, strategic alliances, internationalization strategies, informatization strategies, and corporate culture strategies. The entire book adheres to the concept of case-based teaching and incorporates numerous domestic and international cases on strategic management. The textbook structure is complete, with summaries and discussion questions at the end of each chapter to help readers understand the course material and grasp its key and challenging points. At the end of the textbook, there is a discussion case to facilitate case discussions. This book is suitable for teaching use in MBA and EMBA strategic management courses in higher education institutions, as well as for teaching in economic and management majors and various management personnel training programs. It can also be referenced by relevant personnel engaged in economic and management work in government departments and enterprises and institutions.