McLuhan Essentials

Author: (Canada) Marshall McLuhan / (Canada) Qiang Ge
Publisher:
Publish Date: 2000-10-01
Features: Today, McLuhan's insights are even more novel and immediately applicable. A new generation is turning to his works to understand the global village. The challenges of the information superhighway and electronic transformation have brought the global village into our reality. This book is concise and comprehensive, containing the core ideas of McLuhan. The included content, including lectures and excerpts from his correspondence, is a distillation of his key works. His ideas are often startling and refreshing. The selected books in this series generally revolve around two central themes: First, the selections focus on recent developments in foreign academic circles, striving to highlight the new trends and hot topics in global academia since the 1990s. Second, the series does not neglect to fill gaps, including important foreign academic works that have not yet been translated into Chinese.