Business Communication: Principles and Practices (8th Edition)

Author: Adler
Publisher:
Publish Date: 2005-07-01
Features: Business Communication: Principles and Practices is a concise and practical communication textbook. Through studying this book, students and newcomers to the workforce can learn the skills needed for their jobs, while experienced readers who still feel they have room for improvement in interpersonal skills can also gain useful techniques and tools. The features of this book are: (1) Reflecting the real world, every page contains useful tips and examples to demonstrate how to communicate effectively. (2) Focusing on communication techniques, it provides advice on when and how to use email, instant messaging, video conferencing, presentation software, and other technologies. (3) Fully considering workplace diversity, it helps readers communicate with people from different backgrounds. (4) Addressing ethical communication, it discusses how communicators can achieve their goals when their values cannot be compromised. These aspects make this book a widely used textbook.