Travel Agency Operations and Management

Author: Jiang Yuxia
Publisher:
Publish Date: 2006-07-01
Features: This textbook was developed based on the characteristics of vocational education development in China and the needs of teaching. We believe that higher vocational education is an employment-oriented education, which should emphasize the application of theory and the practical training of talents. Based on this understanding, in the writing of the textbook, we highlight the basic knowledge and methods of tourism enterprise management while placing greater emphasis on the application of basic theories and practical teaching methods. Most of the authors of this textbook are teachers in higher vocational education, who have accumulated certain experience from different perspectives in practical teaching and strive to reflect this systematically in this textbook. Of course, this textbook cannot yet claim to meet the requirements of teaching reform in higher vocational education, but we are actively exploring reforms in the content and methods of traditional textbooks, hoping that this textbook can serve as a catalyst for further development. This textbook is primarily intended for students majoring in tourism management in higher vocational education and can also be used as a teaching material for college students in other types of tourism majors and as a basic training textbook for tourism practitioners. This book was written to meet the needs of teaching reform in tourism management and related majors in higher vocational colleges. The specific content of the book includes: Introduction to Tourism Enterprises, including the classification and establishment of tourism enterprises, the institutional environment of tourism enterprises, etc.; Basic Operations of Tourism Enterprises, such as product design, marketing, inbound and outbound group management, financial and human resource management, etc.; Strategic Management of Tourism Enterprises, such as delegation management, corporate culture, planning management, quality management, and the development trends of tourism enterprises. This book has strong application of basic theories and practical teaching.