Travel Psychology

Author: Wang Wanfei
Publisher:
Publish Date: 2006-07-01
Features: The book is divided into twenty-two chapters, starting with the significance, objects, content, and methods of tourism psychology research. It primarily elaborates on the general principles of tourism consumer psychology, perception and tourism behavior, the personality and group psychology of tourism consumers, as well as the psychological and behavioral aspects of the purchasing process. It also covers social and cultural factors influencing tourism consumer psychology, consumption trends, habits, and tourism consumer psychology, the psychology of tourism product packaging, naming psychology, and strategies, the psychology of tourism product pricing and pricing strategies, the psychological effects and strategies of tourism product advertising, the psychology of business interaction conflicts and business strategies, the psychology of tourism services, the professional psychological qualities of tourism service personnel, the individual psychological tendencies and characteristics of employees, as well as employee frustration, motivation, and management. Additionally, it explores the psychological characteristics and management of young and female employees, leadership psychology, and more. The textbook is well-researched, features a novel structure, concise and fluent language, and strives to combine theoretical explanations with case studies, as well as foundational theories with cutting-edge issues in the field. This book can serve as a teaching material for tourism majors in higher education institutions, as well as for related disciplines, and as a training manual for tourism professionals. It also holds significant reference value for practitioners engaged in tourism business management, tourism development, landscape and garden planning, and other related fields.