Digital TV Content and Economic Analysis

Author: Guba Ge
Publisher:
Publish Date: 2006-08-01
Features: This book is divided into three parts, each discussing a different aspect of the transition from analog to digital television. The first part provides information on audience viewing habits, including case studies and innovative, experimental interactive television programs. The second part analyzes economic and financial issues from various perspectives. The third part examines the international environment and global history of digital television. This book is suitable for media industry managers and operators, government personnel in relevant departments, faculty and students, as well as researchers in communication fields at universities.