Gold Store Manager, Gold Store Staff

Author: Wang Yichao
Publisher:
Publish Date: 2006-08-01
Features: If you are a store manager, have you felt exhausted after implementing various measures such as setting quotas, constantly urging, and continuously motivating without seeing effective results? If you are a store employee, do you want to achieve twice the result with half the effort in sales? If so, The Golden Store Manager and the Golden Store Employee (A Practical Training Manual) is the book you need! Honesty can earn trust from both your boss and customers. The Yamada Securities Company in Japan was once a well-known financial enterprise. Its founder, Koike, was originally a poor salesman. When he was 20 years old, Koike had just started working as a salesman for a machinery manufacturing company. For a while, he had smooth success, signing contracts with 13 clients and collecting deposits within half a month. One day, he discovered that the same machines from other companies were priced much cheaper than his. He felt uneasy and took the contracts and deposits with him, visiting each client to explain the situation and propose canceling the contracts and returning the deposits. The clients were deeply moved by Koike's honesty and none of them canceled the contracts. Instead, they were willing to do business with him in the future. Other business owners heard about this and, impressed by the young man's reliability, also wanted to do business with him. As a result, he quickly became wealthy and established a securities company. Later, he deeply reflected and told his peers, "The key to success in business is honesty. Honesty is like the roots of a tree; without roots, a tree cannot have life." Confucius said, "A person without integrity is not worth anything." Similarly, in business and entrepreneurship, without credibility, one cannot stand firm or develop. Wang Taisheng, the honorary president of the Chinese Merchants Association in San Francisco, was considered the most prominent wealthy figure among the local Chinese. This wealthy individual, who grew up in poverty, only attended school for three years before dropping out at the age of 15. At 15, he began learning Buddha statue carving. With his master, he not only acquired exquisite skills but also learned the Buddhist spirit of trustworthiness. From then on, no matter how difficult the task or what kind of customer, he always kept his word. As a result, even during the period of Japanese invasion and economic decline, his business thrived as usual. Later, he moved his family to San Francisco, USA, where he not only continued carving but also opened a jewelry company and a Chinese restaurant. The gold and silver jewelry sold by his company were never counterfeit. The meals served at his Chinese restaurant were never substandard or misrepresented. Thus, he gained a reputation for credibility, and his wealth flowed in. In his later years, when reflecting on his success, he said, "I have no secret, just a reliance on one word: 'trust.'"