School operation

Author: Zhao Zhongjian
Publisher:
Publish Date: 2006-07-01
Features: The core concept of school management should be to leverage local resources, improve the educational environment, and serve teaching, research, and talent development. School culture is the main content of school management. Creating high-quality school culture should be an unwavering pursuit of school management. This book systematically introduces an overview of school branding, marketing theory and educational marketing, educational market analysis and positioning, basic theories of school crisis management, the construction of management systems, the evaluation of school crisis management, and how to effectively implement performance management. This book aims to actively promote school management innovation through the spirit of innovation, change, and development in enterprises. The relevant chapters of this book are based on the modifications of their master's theses. The selection of the theme of this book is inevitably incomplete. Because the philosophy of enterprise management is still largely a foreign discipline for school management researchers, especially for frontline school managers. Therefore, some chapters of this book may give a feeling of "force-fitting." The authors of this book come from various levels, and their writing styles and expressions are also different, even with significant variations.