Specialized Franchise Practical Handbook -- Franchisee Division

Author: Xiao Bin
Publisher:
Publish Date: 2003-03-01
Features: This book is not an ABC-level reading material. In the knowledge economy era, it will open up a brand new world of wealth for you. The book is detailed in twelve chapters, with main sections including an explanation of "franchising," a SWOT analysis of franchising, the development history and future prospects of franchising, how to be a successful franchisee, how to choose a franchise industry, selecting an excellent franchisor, establishing and maintaining franchising relationships, store location selection and opening preparation, the operation and routine management of franchise stores, the supply and inventory management of franchise stores, the marketing and financial management of franchise stores, how to terminate a franchising relationship, Appendix I: Selected Classic Cases of Franchising, Appendix II: Compilation of Franchising Policies and Regulations, Appendix III: Directory of Chinese Franchising Enterprises.