Concept Marketing Complete Handbook: Bringing Concepts to Life in the Market

Author: Wang Junfeng
Publisher:
Publish Date: 2002-08-01
Features: This book explores the background of the emergence of conceptual marketing, systematically elaborates on the operational methods and steps of conceptual marketing based on a wealth of conceptual marketing cases, and provides readers with a specific operational plan by combining the conceptual marketing case of Shandong's "Calcium-Added Jinluo Wang" sausage.