Research on the transnational operation strategy of tourism enterprises

Author: Du Jiang
Publisher:
Publish Date: 2001-08-01
Features: This book conducts many pioneering researches on the theoretical and practical issues of cross-border operations of tourism enterprises, with the main insights reflected in: summarizing and generalizing the forms and characteristics of cross-border operations of tourism enterprises; proposing a general theory of cross-border operations of tourism enterprises based on the analysis of existing international trade and multinational corporation theories; systematically analyzing the operational procedures and alternative approaches of cross-border operation strategies of tourism enterprises.