Postal marketing

Author: Zhang Xueyuan
Publisher:
Publish Date: 2000-01-01
Features: This book provides a comprehensive, systematic, and accessible introduction to the nature of postal services, processing and usage rules, pricing policies, and the latest developments in domestic and international postal services, as well as future trends in postal services. The book is primarily divided into two parts: traditional postal services and new postal services. Today's postal services are no longer limited to the traditional (letters, parcels, remittances, and publications); their connotations have undergone significant changes. Understanding and adapting to this transformation is a new challenge for all levels of postal professionals. The emergence of new services has continuously expanded the scope of postal services, breaking away from the traditional single model of mail delivery. Meeting market demands and leveraging their strengths to develop new services has become the future trend in postal development.