Marketing Science

Author: Wang Fanghua
Publisher:
Publish Date: 2001-07-01
Features: This book takes the socialist market economy system being built and improved in our country as the basic framework and explores the re-creation of Chinese enterprises under the modern enterprise system. The entire book is divided into twenty-five chapters, including market overview, market opportunities, market research, market surveys, market segmentation, market strategies, and trends in marketing development.