PR Executive - (Basic Knowledge, Junior)

Author: Guo Huimin / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book includes two parts: Basic Knowledge for Public Relations Personnel and Junior Public Relations Personnel. It introduces the fundamental knowledge required for public relations personnel (trainees) at various levels and the work skills and related knowledge that junior public relations personnel should master. It covers basic theories, the history of public relations, public relations professional ethics and relevant laws, communication and coordination, information dissemination, investigation and evaluation, and public relations event management.