Introduction to the World Television Industry Market: A Series of Textbooks on Journalism and Communication in the 21st Century

Author: Lu Di
Publisher:
Publish Date: 2003-05-01
Features: After the Reform and Opening-Up, the study of journalism has flourished, with a large number of books on the subject being published. However, textbooks still hold a significant proportion. These textbooks cover all aspects of journalism, and through the long-term efforts of publishers and numerous authors, they have been well-organized in terms of categories and varieties, once making important contributions to journalism education at the same time. However, as time passes and the practice of journalism develops rapidly, the formats of these textbooks have become increasingly outdated, and their viewpoints and content urgently need adjustment and updating. The series of textbooks presented to readers is exactly of this kind. It will encompass two disciplines—journalism and communication—as well as three majors—journalism, radio and television, and advertising. The writing work is undertaken by professors and associate professors from universities such as Renmin University of China, Fudan University, and Beijing Broadcasting University, who have long been engaged in teaching and research in the fields of journalism and communication. A considerable portion of them are academic leaders in their respective disciplines, truly outstanding selections. The series includes national key textbooks and ministerial key textbooks, with all others being carefully selected and high-quality works. Therefore, the quality of this series of textbooks is guaranteed, and its authority will also be recognized by society.