Modern Marketing Application Writing - Teaching Material for Secondary Vocational Schools (Modern Marketing Major) (Teaching Material for Secondary Vocational Schools (Modern Marketing Major))

Author: Ke Zhitao
Publisher:
Publish Date: 2006-07-01
Features: This book employs a large number of examples and model writings, combined with modern marketing practices, to provide an overview of marketing application writings. It separately introduces market research documents, bidding and tender documents, economic contracts, advertising copy, and marketing channel and product management documents, covering their concepts, functions, writing formats, and requirements. The chapter order is logical, with each chapter structured as examples, essential knowledge, model writings, chapter summary, and reading and training programs, designed to maximize convenience for teaching and also help students quickly develop and improve their writing skills in marketing application writings. The final chapter, "Writing Economic Short Essays," is designed to assist marketing and economics majors in better completing their graduation projects, while also adding flexibility and depth to the textbook content. This book can be used as a teaching material for modern marketing or economics programs in secondary vocational schools, or as a training manual for frontline marketing personnel in enterprises. The book is also accompanied by an electronic teaching reference package, including a teaching guide, electronic lesson plans, and answer keys for exercises, details of which can be found in the preface. This book employs a large number of examples and model writings, combined with modern marketing practices, to provide an overview of marketing application writings. It separately introduces market research documents, bidding and tender documents, economic contracts, advertising copy, and marketing channel and product management documents, covering their concepts, functions, writing formats, and requirements; the chapter order is logical, with each chapter structured as examples, essential knowledge, model writings, chapter summary, and reading and training programs, designed to maximize convenience for teaching, and also help students quickly develop and improve their writing skills in marketing application writings. The final chapter, "Writing Economic Short Essays," is designed to assist marketing and economics majors in better completing their graduation projects, while also adding flexibility and depth to the textbook content.