Customer Asset Operation Research - Collection of Young and Middle-aged Economists

Author: Zhang Guojun / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: This book defines corporate loyalty and enduring customer relationships as the company's customer assets. With the advent of a customer-oriented era, the value of customer assets has been increasingly recognized and valued by businesses, becoming a highly important strategic asset. The author starts from the essential characteristics of loyal customer relationships—the emotional dimension of customer relationships—and explores the operational issues of customer assets (customer relationships) from a theoretical perspective, catering to the experiential consumption needs of consumers in the experience economy. On the practical level, on one hand, it can help businesses recognize the necessity and significance of establishing sincere customer relationships from a strategic perspective and promote practical implementation from organizational, institutional, and cultural levels to enhance customers' emotional attachment to the company and cultivate the affinity and trust in customer relationships. On the other hand, it encourages businesses to think about how to acquire, maintain, and leverage customer assets (customer relationships) centered around emotional factors and provides actionable insights.