Author: Xia Xiaoming, Qian Zheng, Cao Xiaoyan / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book includes content such as an overview of advertising copywriting, establishing the theme of advertising copy, expressing the theme of advertising copy, the structure of advertising copy, the language of advertising copy, consumer psychology and advertising copywriting, and the appeal methods of advertising copywriting.
Copywriting
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