Entertainment Fortune Code - Igniting the Media's Heart Economy

Author: Zhang Xiaozheng / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: This book is the first comprehensive reference guide in China for the integration of the entertainment and media industries, divided into two parts:
Part 1: Case Studies, which includes analyses of the successful experiences of major media companies such as Hunan TV Station, Light Media, Huayi Brothers, Alibaba, Time Warner HBO, Viacom MTV, and Disney ESPN.
Part 2: Theoretical Integration, which elaborates on the essence of entertainment, seven integration models for the combined development of the entertainment and media industries, and highlights the "80/20 Rule" for optimizing the development models of the entertainment and media sectors. It also lists optimization models such as super-brand development, related product development, capital operations, and industrial value chain integration. These insights provide guidance for China's entertainment and media industries to adjust their development models, allocate resources between sectors, optimize corporate governance structures, and ensure rapid, sustainable, and healthy growth. The book is rich in case studies and offers insightful perspectives, making it an essential reference for cultural industry professionals, faculty and students in journalism and communication departments, as well as brand marketers.