Precision Marketing - How to Manage Marketing Information

Author: Cheng Shaoshan, Xi Jia Sheng / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: Marketing is like war. Know yourself and know your enemy, and you can be invincible in a hundred battles. The traditional extensive marketing management approach of "galloping and enclosing territory" has come to an end, while precision marketing with meticulous cultivation is the trend of development for corporate marketing management. The key to precision marketing lies in the scientific management and utilization of marketing information.