Fundamentals of Modern Commercial Bank Management

Author: Mr. Yu / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: This book attempts to extract the core principles and operational key points of effective management from all aspects of commercial bank operations, including strategic management, organizational management, talent management, decision-making management, image management, marketing management, cultural management, management communication, service management, knowledge management, and credit risk management. It elaborates on the interconnection, relevance, and integration from the perspective of the systematic and organic operation of the whole system. Unlike other similar textbooks that focus on business management and risk management, this book conducts a systematic study of comprehensive management in commercial banks, catering to the learning needs of leaders and managers at all levels of commercial banks. It can also meet the requirements of undergraduate finance students, master's degree students, and MBA teaching.