Service Management - Creating Value Through Technology

Author: Davis
Publisher:
Publish Date: 2006-07-01
Features: To some extent, the proportion of the service economy in employment and GDP is an important indicator measuring the level of modernization of a country or region. At the enterprise level, product differentiation is rapidly eroded, and commoditization is almost an unavoidable fate for the majority of products. Meanwhile, "services" combined with "products" have become a significant source of competitive advantage for businesses today. More importantly, compared to products, services often yield richer profits. Therefore, striving to increase the proportion of services in the "product bundle" (a key concept in this book) is a crucial strategy for managers today. Additionally, the author emphasizes that technology not only gives rise to more service industries but also enhances the efficiency and effectiveness of services. Whether in the field of public administration or business management, whether in manufacturing or the service industry, this comprehensive discussion on service management by the experts Davis and Heinecke will undoubtedly provide inspiration for your work and research.