Marketing Management and Strategy - (Bilingual Teaching Version)

Author: Doyle
Publisher:
Publish Date: 2006-07-01
Features: True marketing is a philosophy of management, recognizing that only by meeting customers' current and future needs more effectively than competitors can a company's success be sustainable. The book is cohesive, with insightful and practical content; the language is concise and fluent. Three experts and teachers have further provided necessary translations and annotations for key points, difficulties, and some vocabulary. This new publishing format can better meet the needs of bilingual teaching.