Selling products is not as good as selling yourself - Chen Anzhi's sales law - Dream Workshop 1

Author: Chen Anzhi
Publisher:
Publish Date: 2002-09-01
Features: Chen Anzhi said, "Every top salesperson in the world sells not the product itself, but himself"; "Before customers buy a product, they must first buy the sales representative. Once they like and understand you, they will start choosing the product." This is a training manual worth repeatedly studying and reflecting upon in marketing meetings, serving as an "inspiration toolbook" for salespeople. If you don't understand it, but your competitors learn and apply it first, what will the market situation be...