Marketing standardization

Author: Li Qingman
Publisher:
Publish Date: 2006-06-01
Features: This book takes the standardized knowledge system of corporate marketing as its starting point, integrating standardized theory with relevant content from marketing. It explores standardization from a marketing perspective, initially proposing a content system for "marketing standardization." The book provides a detailed summary and discussion of standardized theories and methods involved in corporate marketing activities, offering strong relevance and helping businesses address standardization issues in their marketing efforts. It bridges the gap between standardization and marketing activities. Reading this book lays a solid foundation for marketers to master standardized knowledge. The book is divided into seven chapters: Overview, Marketing Standardization Environment and Survey, Product Standardization, Channel Standardization, Green Marketing Standardization, Marketing and Certification, and International Marketing Standardization. This book is suitable for business management personnel, especially marketing management personnel, for learning and reference. It can also serve as a textbook and reference book for management disciplines in higher education institutions.