E-commerce Basics (2nd Edition)

Author: Wan Shoufu / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book systematically introduces the basic theories and methods of e-commerce, as well as the operational processes of e-commerce. The book consists of 8 chapters, covering topics such as an overview of e-commerce, e-commerce systems, e-commerce models, e-commerce security, e-commerce payments, e-commerce logistics, online marketing, and an overview of e-government. After the teaching content of each chapter, corresponding case studies, experimental operation guides, thinking exercises, and practical exercises are provided. Additionally, supporting electronic teaching plans and online resources for experimental operation guides are available for download, facilitating teaching. The e-commerce data and information provided in this book are relatively up-to-date, and it also introduces the latest developments in the current state of domestic e-commerce and industry applications. The content is closely aligned with the core knowledge and skills of e-commerce business, adapting to the development direction of practical application skills teaching in higher vocational and technical colleges for e-commerce majors. This book combines theory with practice, featuring up-to-date content, clear focus, rich illustrations, abundant examples, and recent data, making it suitable as a textbook and teaching reference for e-commerce-related programs in higher vocational and technical colleges as well as secondary vocational schools. It can also serve as a training textbook for continuing education or a self-study reference book.