Horizontal Thinking -- A systematic method for individuals and teams to continuously generate new ideas

Author: (English) Edward de Bono
Publisher:
Publish Date: 2006-01-24
Features: Thinking, Fast and Slow is a summary of Edward de Bono's 25 years of research, teaching, and practice in innovative thinking. It is the most influential classic in the field of innovative thinking globally, hailed as "the standard textbook for cultivating creativity" and "the most outstanding contribution in the world's innovation research over the past century." The author has proven through his own practice that creativity is no longer an old-fashioned brainstorming session or an artistic flash of inspiration, but rather can be obtained through a systematic method called "horizontal thinking." It is a winning tool and a means of survival that everyone can master. This book is suitable for various government agencies, business organizations, and other fields, as well as creative professionals in advertising, marketing, design, and anyone who wants to solve problems, change lives, and achieve success through innovation.