International Business

Author: Jin Run Gui / Country: Mainland China
Publisher:
Publish Date: 2006-05-01
Features: This series strives to balance three relationships in terms of content, form, and style, aiming to create its own unique characteristics. First, it addresses the relationship between the past, present, and future. Second, it handles the connection between theoretical concepts and practical operations. Third, it manages the balance between theoretical elaboration and case analysis. As a comprehensive business series, we will continue to release related teaching materials, striving for broad coverage and full complementarity, so that readers can have a complete overview of business content with just one set of books. For each textbook, since the subject matter, perspective, and analytical tools used differ, the arrangements of each textbook's format are diverse. However, overall, we strive to ensure that each textbook is standardized in terms of system arrangement, theoretical elaboration, concept explanation, and written expression. Each textbook includes chapter summaries, cases, exercises, and annotations to facilitate learning. This book is a professional textbook on international trade, covering topics such as international business theory, international business environment, enterprise internationalization, international business strategy, target market selection and entry, global production, and international marketing. It is suitable for students majoring in international trade.