Essentials of Business - (5th Edition)

Author: (USA) Robert Ebert, James Griffin
Publisher:
Publish Date: 2006-06-01
Features: This book is specifically written for business majors (management) at the introductory level and other individuals interested in business knowledge. It is one of the best-selling textbooks of its kind in foreign countries. The authors explain the various business operations, management principles, and management skills in an easy-to-understand manner, highlighting the new trends and innovative business practices in management, including globalization, cultural differences, technological advancement, e-business, entrepreneurship, and intrapreneurship. The adapted edition makes appropriate deletions without affecting the original teaching objectives and organizational structure, better aligning with the practical needs of domestic business education, facilitating reader use, and reducing their financial burden. The book is accompanied by extremely rich online learning resources, and readers can access them by visiting the corresponding website. The method is as follows: Log in to www.prenhall.com/ebert, click on Business Essentials, 5/e and Business Essentials, 4/e under the Companion Website. Additionally, teachers can register to obtain additional teaching materials.