IDG New Economy Business Practice Series 11--How to Manage Small and Medium Enterprises

Author: (USA) Xie
Publisher:
Publish Date: 2000-06-01
Features: This book is an invaluable guide for modern entrepreneurs who are starting or buying, and managing small and medium-sized enterprises. With 40 years of rich experience in operating small and medium-sized enterprises, the author elaborates in detail along the main thread of determining whether it is suitable to start a small and medium-sized enterprise, how to start or buy one, how to operate it, and ultimately becoming a successful owner of a small and medium-sized enterprise. The book thoroughly explains how to build a personal financial foundation, determine the enterprise's positioning, formulate an enterprise plan, establish enterprise systems, identify marketing strategies, and sell products. What is particularly valuable is that the book offers many wonderful strategies and solutions for starting or buying, and managing small and medium-sized enterprises, making it highly practical and guiding. This book is also very suitable as a textbook for MBA programs or for self-study.