IDG New Economy Business Practice Dummy Series 1--How to Develop a Business Plan

Author: Paul Tiffeny (USA)
Publisher:
Publish Date: 2000-06-01
Features: This book is an excellent work on business management. The author uses the process of formulating corporate plans as a framework to provide a comprehensive theoretical introduction and analysis of various aspects of corporate strategic management. Through vivid and detailed business case studies, it reveals the principles of business management, offering valuable insights and warnings. The book combines theory with practice, drawing on rich material and offering unique perspectives. Its simple yet lively language makes complex business management theories and methods accessible and easy to understand. This book is suitable for both teaching and training, as well as for self-study by business management professionals.